1 thought on “How to brush powder with fish picture books”
Dennis
Reprinting
The fish is an online children's English education company. Founded in 2015, the cumulative fishes reached 40 million, the total number of paid users exceeded 1.6 million, and the team's scale expanded to nearly 2,000.
It with the growth of fish, the customer acquisition cost is relatively low. It mainly relies on the 0 yuan studies of the accompanying fish picture book. Relying on the curriculum distribution platform for distribution and cooperation, it has won millions of precision users.
How to build a distribution system to achieve high user growth? Next, we will find out!
Appropriate distributors' groups
Mu fish picture book positioning products 0-12 years old picture book reading products, while children at the age of 0-12 are the most active group of people. One is the basics of the baby Together and care about children's learning most; the second is that they have time, and many are full -time Baoma; the third is that they are easy to gather because of children, whether offline or online, and it is easy to affect people. So this provides a good foundation for the distribution of Baoma.
. The brand reputation helps push distribution efficiency
has developed for 4-5 years. The brand and word of mouth will help the efficiency of the distribution of Baoma. Moreover, the reputation of 0 yuan in the fish picture book is good, high in popularity, and it is easier to distribute Baoma, which provides a power basis for distribution.
three. Reasonable commission mechanism and level system
ma partners are divided into 3 levels, in turn as junior partners, intermediate partners and senior partners:
Is Junior Partner: Buy a lifetime reading VIP and activate it to become a life, enjoy promotion of money, self -purchased money, and free peripheral benefits.
The intermediate partner: directly invite 20 people to buy lifelong VIP or natural spelling system courses, enjoy promotional commission (direct commission and subordinate commission), self -purchased money, and free peripheral benefits.
Senior partner: the number of teams ≥200, invited two intermediate partners to enjoy promotional commission (direct commission and junior intermediate indirect commission), self -purchased saving money and free peripheral welfare peripheral benefits around Essence
. The comprehensive partner operation mechanism
Mana partner is operated by the official professional operation team. In the signal, the teacher pulled him into the partner's exclusive WeChat group for training and promotion.
In entering the exclusive WeChat group, the teacher will train the promoter. Specific training content includes why it becomes a partner partner? Detailed interpretation of the partner mechanism of the partner partner, the powder lock mechanism, the team's operating guide, the skills of the circle of friends, the introduction of the fishing picture book, etc.
The operating teacher in the group after training will provide a lot of services. In addition to newcomers training, there are new notifications, notifications for reward activities, daily promotion materials synchronization, ranking notification, curriculum knowledge, answer service service service service service Wait. By providing perfect services to enhance the motivation and frequency of partners' promotion.
Reprinting
The fish is an online children's English education company. Founded in 2015, the cumulative fishes reached 40 million, the total number of paid users exceeded 1.6 million, and the team's scale expanded to nearly 2,000.
It with the growth of fish, the customer acquisition cost is relatively low. It mainly relies on the 0 yuan studies of the accompanying fish picture book. Relying on the curriculum distribution platform for distribution and cooperation, it has won millions of precision users.
How to build a distribution system to achieve high user growth? Next, we will find out!
Appropriate distributors' groups
Mu fish picture book positioning products 0-12 years old picture book reading products, while children at the age of 0-12 are the most active group of people. One is the basics of the baby Together and care about children's learning most; the second is that they have time, and many are full -time Baoma; the third is that they are easy to gather because of children, whether offline or online, and it is easy to affect people. So this provides a good foundation for the distribution of Baoma.
. The brand reputation helps push distribution efficiency
has developed for 4-5 years. The brand and word of mouth will help the efficiency of the distribution of Baoma. Moreover, the reputation of 0 yuan in the fish picture book is good, high in popularity, and it is easier to distribute Baoma, which provides a power basis for distribution.
three. Reasonable commission mechanism and level system
ma partners are divided into 3 levels, in turn as junior partners, intermediate partners and senior partners:
Is Junior Partner: Buy a lifetime reading VIP and activate it to become a life, enjoy promotion of money, self -purchased money, and free peripheral benefits.
The intermediate partner: directly invite 20 people to buy lifelong VIP or natural spelling system courses, enjoy promotional commission (direct commission and subordinate commission), self -purchased money, and free peripheral benefits.
Senior partner: the number of teams ≥200, invited two intermediate partners to enjoy promotional commission (direct commission and junior intermediate indirect commission), self -purchased saving money and free peripheral welfare peripheral benefits around Essence
. The comprehensive partner operation mechanism
Mana partner is operated by the official professional operation team. In the signal, the teacher pulled him into the partner's exclusive WeChat group for training and promotion.
In entering the exclusive WeChat group, the teacher will train the promoter. Specific training content includes why it becomes a partner partner? Detailed interpretation of the partner mechanism of the partner partner, the powder lock mechanism, the team's operating guide, the skills of the circle of friends, the introduction of the fishing picture book, etc.
The operating teacher in the group after training will provide a lot of services. In addition to newcomers training, there are new notifications, notifications for reward activities, daily promotion materials synchronization, ranking notification, curriculum knowledge, answer service service service service service Wait. By providing perfect services to enhance the motivation and frequency of partners' promotion.
5. Rich partner incentive mechanism