2 thoughts on “What are the cooperation between the world and stars of the Palace Court Culture?”
Homer
109 Weibo hot searches a year, with an average of 3.3 days of "swiping the screen", and 41 times ranked among the top three hot search lists on the day. Who is this "top flow"? National -level Internet celebrity IP Forbidden City. No matter what this 600 -year -old Internet celebrity does, it seems that it can always attract the attention of the public. In these popular topics of the Forbidden City, there are many cooperation with the brand. From the "Forbidden City Bank Card" to "Palace Makeup" to the "Palace Museum's National Tide Bag", many cross -border marketing in the Forbidden City has stirred a lot of water. In this Spring Festival, which brands of "Ping" went to the Forbidden City's big IP? What kind of new ways of creative marketing gameplay is there in the Forbidden City? We set up. The Spring Festival brands are in the "thighs" of the Forbidden City It this year's Spring Festival, the Forbidden City is still a big IP that is favored by brands. According to incomplete statistics, from December 2019 to January 15, 2020, there are 24 brands in cooperation with the Palace Museum's IP, covering more than ten categories from jewelry to food and beverages. Among them, the number of cultural and creative brands is the largest. Essence It this long list, including high -known head brands, such as Alipay, Swarovski, Dove, as well as relatively niche cultural and creative brands such as cloud shops and AIT CARDs. Cross -border cooperation, borrowing each other and win -win situations, the most important cultural IP like the Forbidden City, has a profound historical significance. A 600 -year -old palace wants to reach more users and expand the value of IP. The successful joint name for the brand can not only create a momentum, but also stimulate the realization of commercial value. In December 2019, Meike launched a joint limited gift box with the Palace Court Culture, including lipstick, air cushion, eye shadow plate and other products. According to the business staff index, after the joint model was launched, the searches of the "Forbidden City" and "Charm" in Taobao Tmall have increased. It can be seen that the joint name will drive the popularity of both parties. As of January 18th, 2238 pieces have been sold in the New Year palace in Meike Tmall flagship store. The noteworthy is that the joint model is highly popular and sold well. In fact, it also benefits from the topic marketing of the two parties on social media platforms and the linkage with KOL. This joint -name -related Weibo topic "New Year's Gongqi Makeup" has reached 360 million, and the discussion is 71,000. In this topic planning, star Zhao Lusi and dozens of Weibo bloggers played the role of opinion leaders. According to the recovery of marketing events, on December 27, 2019, the fashion blogger CICI Yueyue sent a beauty tutorial, and the topic began to ferment. Under the propaganda of several celebrities, the popularity of the topic gradually increased. Essence Until January 1 this year, Zhao Lusi launched a joint VLOG of joint boxing and trial makeup. Consumption enthusiasm. In starting from the beginning of fermentation to January 7, the topic gradually silent, and many small and medium bloggers with a number of fans have been recommended to maintain the topic of the topic. In various types of "signs", most of the "court makeup" and "ancient style" are the keywords, emphasizing the Chinese style elements related to the Forbidden City on the packaging, which has aroused the attention of netizens to the "national tide" and allowed netizens to make netizens. Feel the national style and the beauty of emotional resonance. Sina slightly hot dot data shows that during the spread of the entire topic, netizens' spontaneous reposting enthusiasm is very high, and the proportion of reposted Weibo has reached 98%. Themaster's "New Year's Makeup" teaching video has also established users' awareness of using the scene of new year makeup in the new year. In Sina's micro -hot spot "Hot Top Clouds", "New Year", "Chinese Wind" and "Oriental Culture/Aesthetics" are the content that netizens are most interested in. The Forbidden City IP with self -flow halo has also begun to cooperate with celebrities When brands are competing with the Forbidden City, the Forbidden City also has some new gameplay in marketing. In this Spring Festival, the Forbidden City has found a new helper -star in order to push self -cultural products. In December 2019, the Palace Court Culture in the Forbidden City combined with nearly 10 brands to launch the "Palace Jijifu" series of products. 10 stars including A Yunga, Yuan Shanshan, and Wang Chenyi were invited to be the "palace blessed officials" to jointly promote the goods. Essence
109 Weibo hot searches a year, with an average of 3.3 days of "swiping the screen", and 41 times ranked among the top three hot search lists on the day.
Who is this "top flow"? National -level Internet celebrity IP Forbidden City. No matter what this 600 -year -old Internet celebrity does, it seems that it can always attract the attention of the public. In these popular topics of the Forbidden City, there are many cooperation with the brand. From the "Forbidden City Bank Card" to "Palace Makeup" to the "Palace Museum's National Tide Bag", many cross -border marketing in the Forbidden City has stirred a lot of water.
In this Spring Festival, which brands of "Ping" went to the Forbidden City's big IP? What kind of new ways of creative marketing gameplay is there in the Forbidden City? We set up.
The Spring Festival brands are in the "thighs" of the Forbidden City
It this year's Spring Festival, the Forbidden City is still a big IP that is favored by brands. According to incomplete statistics, from December 2019 to January 15, 2020, there are 24 brands in cooperation with the Palace Museum's IP, covering more than ten categories from jewelry to food and beverages. Among them, the number of cultural and creative brands is the largest. Essence
It this long list, including high -known head brands, such as Alipay, Swarovski, Dove, as well as relatively niche cultural and creative brands such as cloud shops and AIT CARDs. Cross -border cooperation, borrowing each other and win -win situations, the most important cultural IP like the Forbidden City, has a profound historical significance. A 600 -year -old palace wants to reach more users and expand the value of IP.
The successful joint name for the brand can not only create a momentum, but also stimulate the realization of commercial value. In December 2019, Meike launched a joint limited gift box with the Palace Court Culture, including lipstick, air cushion, eye shadow plate and other products. According to the business staff index, after the joint model was launched, the searches of the "Forbidden City" and "Charm" in Taobao Tmall have increased. It can be seen that the joint name will drive the popularity of both parties. As of January 18th, 2238 pieces have been sold in the New Year palace in Meike Tmall flagship store.
The noteworthy is that the joint model is highly popular and sold well. In fact, it also benefits from the topic marketing of the two parties on social media platforms and the linkage with KOL. This joint -name -related Weibo topic "New Year's Gongqi Makeup" has reached 360 million, and the discussion is 71,000.
In this topic planning, star Zhao Lusi and dozens of Weibo bloggers played the role of opinion leaders. According to the recovery of marketing events, on December 27, 2019, the fashion blogger CICI Yueyue sent a beauty tutorial, and the topic began to ferment. Under the propaganda of several celebrities, the popularity of the topic gradually increased. Essence Until January 1 this year, Zhao Lusi launched a joint VLOG of joint boxing and trial makeup. Consumption enthusiasm.
In starting from the beginning of fermentation to January 7, the topic gradually silent, and many small and medium bloggers with a number of fans have been recommended to maintain the topic of the topic. In various types of "signs", most of the "court makeup" and "ancient style" are the keywords, emphasizing the Chinese style elements related to the Forbidden City on the packaging, which has aroused the attention of netizens to the "national tide" and allowed netizens to make netizens. Feel the national style and the beauty of emotional resonance. Sina slightly hot dot data shows that during the spread of the entire topic, netizens' spontaneous reposting enthusiasm is very high, and the proportion of reposted Weibo has reached 98%.
Themaster's "New Year's Makeup" teaching video has also established users' awareness of using the scene of new year makeup in the new year. In Sina's micro -hot spot "Hot Top Clouds", "New Year", "Chinese Wind" and "Oriental Culture/Aesthetics" are the content that netizens are most interested in.
The Forbidden City IP with self -flow halo has also begun to cooperate with celebrities
When brands are competing with the Forbidden City, the Forbidden City also has some new gameplay in marketing. In this Spring Festival, the Forbidden City has found a new helper -star in order to push self -cultural products.
In December 2019, the Palace Court Culture in the Forbidden City combined with nearly 10 brands to launch the "Palace Jijifu" series of products. 10 stars including A Yunga, Yuan Shanshan, and Wang Chenyi were invited to be the "palace blessed officials" to jointly promote the goods. Essence
A Yunga ....